SALES TRAINING
The Program
Building on his 20 years of research and consulting experience, Dr. Bizzi developed a sales training program focused on the critical analysis of the latest sales tactics and trends. The structure of the program develops on the core idea behind Dr. Bizzi’s book Myths vs. Science of Selling: When Research Reveals the Opposite of Common Belief. Instead of lecturing attendees on theories and concepts, the seminars engage participants in stimulating, critical and deep conversations where popular recommendations get compared with research-backed evidence. Instead of uncritically accepting any tactic as right or wrong, the audience is called to reflect on which approach is stronger and more applicable to their working context. The approach is scientific and grounded on hard data, yet concrete and practical. The seminars elaborate on Dr. Bizzi's consulting experience and extensive teaching of business consulting at the MBA level. Each tactic is scrupulously and critically analyzed. Participants will work in teams, learn from one another, and find practical ideas that can be directly implemented in their daily jobs. The small group size, up to 30 participants only, allows personalized interactions so that the solutions will be tailored to your needs and you will identify what truly works in your specific case.
The Program at a glance
Five seminars in a five-day and four-night program. Seminars are held in the afternoon in the conference room of the resort when all attendees are accommodated.
Day 1
Relationship Building. Learn how to earn trustworthiness by displaying expertise, competence, and professionalism. Learn how to read clients and which influence tactic is more or less effective in different situations.
Day 2
Inside Selling. Analyze different prospecting methods to find the most effective. Learn how to optimize multitouch points, how to manage your pipeline, and how to structure the messaging of emails, voicemails, and calls.
Day 3
Sales Presentation. Learn to craft a flawless sales presentation with clear need identification, problem understanding, problem-solving, solution selling, profit and value selling, competitive advantage, ROI estimates, objection handling, and closing tactics.
Day 4
Sales and AI. Learn how you can effectively leverage AI for research, data collection and analysis, lead generation and qualification, customer insights, personalization, task automation, support of calls and emails, data organization, and presentation.
Day 5
Latest Trends in Sales. Learn to leverage omnichannel approaches, data-driven approaches, new technologies, LinkedIn and social selling, personalization, innovative sales support software, CRM, and online presence.