Dr. Bizzi designed a sales program to stimulate your thinking on the sales tactics and the newest sales trends that are most likely to improve your performance. The set of seminars is highly interactive and focused on critical reflection. You will be asked to analyze the recommendations that truly work and the recommendations that are only popular but not grounded in actual evidence. Dr. Bizzi has taught MBA students how to do consulting for 13 years, helping them win national competitions in the USA. You will learn to think analytically, like a consultant, and critically reflect on sales tactics and trends to understand when and how they work for your specific case.
The differentiation of this program is that it dispels popular myths about sales tactics with hard evidence, proposing a scientific and data-driven approach, still geared towards practical application and not abstract discussion. The program builds on Dr. Bizzi’s extensive research and teaching experience accumulated over 20 years, for which he earned international acclaim and prestigious research and instructional awards.
This program will specifically focus on problems and challenges encountered by younger sales professionals, typically within their20s and 30s. The program can also benefit individuals who do not have career experience in sales and are motivated to change their profession. However, to ensure effective group feedback from participants with direct experience, only a few seats will be available to professionals without sales experience.
