Sales Presentation

In this seminar, we will work on your own sales presentation to make it flawless. Everyone must get out of this seminar convinced to have significantly improved their presentation and argument to convince buyers. We will review each other's presentations and sales arguments to find ways to reinforce them and make them more compelling. Dr. Bizzi will review the structure and each of the components that make a sales presentation outstanding. We will understand how to develop a strong and logical argument, and to prove your claims so that they do not look speculative but solid. We will learn how to reduce uncertainty perceived by buyers and allow them to be convinced of the merits of your product or service. Together, we will review examples of top sales presentations to identify best practices. Then, we will review examples of weaker sales presentations to identify a set of major mistakes to avoid. We will then work in small teams, where everyone must contribute to help participants apply the concepts discussed and reinforce their sales presentations. We will review one another’s presentations and arguments, find opportunities for improvement, and recommend changes.

These are some of the issues that we will discuss together and work on as a group.
‍
- How do you start the presentation to captivate the interest of the audience?
- How do you structure the presentation so that its flow keeps the audience’s attention high?
- How should you discuss and analyze the client’s problems and needs?
- How should you describe the product features and the benefits?
- What kind of benefits should you focus on?
- How do you elaborate a convincing argument on the competitive advantage of your product?
- Which parts of the presentation should be personalized and tailored?
- What kind of data do you need to provide?
- When and how should you benchmark your products to those of the competition?
- When and how should you discuss pricing?
- How should you organize the information, the visuals, and the text?
- How do you manage objections?
- Which are the best answers to common objections?
- What are the best closing strategies and tactics?

By the end of this seminar, you will have identified a set of clear and actionable recommendations to reinforce your sales presentation in front of clients, and you will have worked with peers to test and refine your arguments and make them convincing.