Latest Trends in Sales
This seminar is focused on analyzing the most recent trends in sales, aside from AI, that can help you stand out from the competition. However, the seminar embraces a unique approach. It is not a simple review of the recent innovations in sales. It builds on Dr. Bizzi's consulting experience to give you an insightful analysis of each trend and help you identify which ones are more likely to yield positive results for you and which are not. Each time, a new trend will be introduced. Then, the group will analytically break down its advantages and disadvantages, its benefits and costs. Then, we will see the conditions in which the advantages are superior to the disadvantages and find out for which kind of sales job each innovation is more or less appropriate. You will then work in teams to analyze each trend and find out which ones are more promising for your specific job in your industry. We will see concrete examples of how to implement innovations in your work with case discussions and hard data. The seminar will help you forecast the ROI associated with each sales innovation. Many will be useless to you. Some will be promising. Others will lead to dramatic results. The goal of the seminar is to help you find out which sales trends can best influence your performance. It will not be a standardized lecture but a personalized discussion customized to your specific work needs and problems.
The trends will be constantly updated, but here are illustrative examples of topics we can cover, among others:
- How can you leverage an omnichannel approach to improve the interaction with buyers?
- How can new technologies personalize your interactions with customers?
- Which are the newest data-driven technologies that can support your sales?
- Which is the newest available software for sales support?
- Besides AI, which are the best options for sales automation?
- How can you effectively engage in LinkedIn prospecting?
- How can you leverage other social media for prospecting?
- How can social media and online forums help customer insight, social proof, or objection handling?
- Can you gamify the sales experience to increase customer engagement?
- How can you build an online presence to show expertise and trustworthiness?
- What are the newest technologies for effective video prospecting?
- Can augmented reality support your sales presentations?
- How can the newest CRM systems support your sales?
By the end of the seminar, you will learn how new approaches and solutions reinforce your job, and you will garner a clear understanding of which solutions yield the best ROI for your specific job.
