New Customer Insights

How do you sell to the new generation of property buyers? What kind of communication do they appreciate the most? How do they like to be reached out and what they don’t like? What aspects do they value when comparing properties, and what drives their decision-making? What kind of messaging do they prefer? Which closing approach can be better or worse, given their preferences?

In this seminar, you will acquire research-backed and evidence-based knowledge about changes in the behaviors of new customers of the real estate business. It will be a deep dive into the customers' preferences, cognitions, emotions, and behaviors to develop a richer, impactful, and engaging sales conversation with them, leading to higher closing rates. This seminar will be very interactive.

The whole group will be asked to reflect on each of the customer insights discussed and share their own perceptions of the customers based on their own personal interactions. Every participant will share their thoughts so that professionals can learn from one another.